“Technology in the long-run is irrelevant”. That may be what a customer about mine told me after i made a demonstration to him with regards to a new product. I had been referring to the product’s capabilities and benefits plus listed “state-of-the-art technology” or something to this effect, as one of which. That is when he made his or her statement. I noticed later that he ended up being correct, at least in the context of how My spouse and i used “Technology” within my presentation. But My partner and i began thinking about regardless of whether he could be right inside other contexts also.
What is Technology?
Merriam-Webster defines it as:
a: the program of knowledge especially in a certain area: engineering a couple of <medical technology>
b: a ability given by the request of knowledge <a car’s fuel-saving technology>
: a manner associated with accomplishing a task specifically using technical functions, methods, or understanding
: the customized aspects of a particular industry of endeavor <educational technology>
Wikipedia defines it as:
Concept (from Greek τÎχνη, techne, “art, talent, cunning of hand”; and -λογÎ¯α, -logia) will be the making, modification, use, and knowledge of equipment, machines, techniques, homemade projects, systems, and strategies to organization, in order to answer a problem, improve any preexisting solution to a challenge, achieve a goal, deal with an applied input/output relation or perform specific function. Additionally, it may refer to the collection regarding such tools, which includes machinery, modifications, preparations and procedures. Systems significantly affect individual as well as other animal species’ ability to control and even adapt to their normal environments. The term may be applied generally as well as to specific areas: these include construction technology, health-related technology, and information engineering.
Both definitions involve the same thing – program and usage.
Solutions is an enabler
Many individuals mistakenly believe it is technological know-how which drives advancement. Yet from the descriptions above, that is plainly not the case. It is option which defines invention and technology which will enables innovation. Consider the classic “Build the mousetrap” example coached in most business educational institutions. You might have the systems to build a better mousetrap, but if you have no killing of mice or the old mousetrap works well, there is no prospect and then the concept to build a better one particular becomes irrelevant. Alternatively, if you are overrun with the death then the opportunity is present to innovate something using your technology.
One more example, one of which I am intimately acquainted, are consumer electronics startup company companies. I’ve been connected with both those that prevailed and those that been unsuccessful. Each possessed special leading edge technologies. The was opportunity. Those who failed could not get the opportunity to develop a important innovation using their solutions. In fact to survive, these businesses had to morph quite often into something many different and if they were blessed they could take advantage of derivatives of their original technologies. More often than not, the original technological innovation wound up in the discarded heap. Technology, hence, is an enabler whoever ultimate value idea is to make improvements to our live. In order to be relevant, it takes to be used to create enhancements that are driven simply by opportunity.
Technology as being a competitive advantage?
Businesses list a engineering as one of their reasonably competitive advantages. Is this good? In some cases yes, in most cases no .
Technologies develops along a couple of paths – a great evolutionary path and also a revolutionary path.
A new technology is one which in turn enables new sectors or enables strategies to problems that were earlier not possible. Semiconductor technological know-how is a good example. Not merely did it spawn brand-new industries and goods, but it spawned additional revolutionary technologies rapid transistor technology, built-in circuit technology, processor technology. All which inturn provide many of the product or service we consume nowadays. But is semiconductor technology a demanding advantage? Looking at the quantity of semiconductor companies that you can get today (with completely new ones forming every single day), I’d point out not. How about micro-pocessor technology? Again, number Lots of microprocessor organizations out there. How about quad core microprocessor systems? Not as many companies, however you have Intel, AMD, ARM, and a web host of companies developing custom quad key processors (Apple, Samsung korea, Qualcomm, etc). Thus again, not much of your competitive advantage. Levels of competition from competing engineering and easy access to IP mitigates the identified competitive advantage of just about any particular technology. Android mobile phone vs iOS is an excellent example of how this specific works. Both os’s are derivatives involving UNIX. Apple employed their technology to be able to introduce iOS together with gained an early market place advantage. However , Yahoo, utilizing their variant connected with Unix (a fighting technology), caught up comparatively quickly. The reasons in this lie not inside the underlying technology, playing with how the products permitted by those modern advances were brought to sector (free vs . walled garden, etc . ) and the differences in often the strategic visions of each and every company.
Evolutionary concept is one which incrementally builds upon the bottom revolutionary technology. Yet by it’s very characteristics, the incremental alter is easier for a competition to match or leapfrog. Take for example wi-fi cellphone technology. Corporation V introduced 4-G products prior to Provider A and while it could have had a short expression advantage, as soon as Enterprise A introduced their particular 4G products, the power due to technology faded. The consumer went back to selecting Company A or maybe Company V based upon price, service, insurance coverage, whatever, but not determined by technology. Thus solutions might have been relevant for a while, but in the long term, grew to be irrelevant.
In today’s world, properties tend to quickly become commoditized, and within almost any particular technology is placed the seeds with its own death.
This article seemed to be written from the possible of an end customer. From your developer/designer standpoint items get murkier. The particular further one is taken out of the technology, the exact less relevant it can be. To a developer, the very technology can resemble a product. An permitting product, but a program non-etheless, and thus it truly is highly relevant. Bose uses a proprietary sign processing technology equip products that meet up with a set of market needs and thus the technologies and what it permits is relevant to them. Clients are more concerned with just how it sounds, what’s the purchase price, what’s the quality, and so forth, and not so much together with how it is attained, thus the technological innovation used is much fewer relevant to them.
Just lately, I was involved in attorney at law on Google+ regarding the new Motorola Back button phone. A lot of the folks on those content slammed the phone intended for various reasons instructions price, locked start loader, etc . There was also plenty of hits on the fact that it failed to have a quad-core cpu like the S4 as well as HTC One which have been priced similarly. Whatever they failed to grasp is the fact whether the manufacturer made use of 1, 2, several, or 8 induration in the end makes simply no difference as long as the device can deliver a economical (or even good class) feature established, functionality, price, as well as user experience. The apple iphone is one of the most prosperous phones ever developed, and yet it works on a dual-core processor. That still delivers one of the better user experiences in the marketplace. The features that are empowered by the technology are usually what are relevant to the buyer, not the engineering itself.
The meaning of technology consequently , is as an enabler, not as a product characteristic or a competitive benefits, or any myriad of other stuff – an enabler. Looking at the Operating system operating system, it is an outstanding piece of software technology, but Google gives it apart. Why? Because stand alone, it does nothing to get Google. Giving it at a distance allows other companies to utilize their expertise to construct products and services which then behave as enablers for Google’s products and services. To Yahoo or google, that’s where the true value is.
Carefully of or use of a technology is merely important for what it permits you to do – generate innovations which remedy problems. That is the authentic relevance of technological know-how.